The landscape for recruiting and retaining talented employees is highly competitive. Many companies set up their own career site to win the war for talent.
At Oak Street we believe that online recruiting has a several advantages:
Convinced by the added value of a company jobsite, we decided to combine Oak Street's expertise in online marketing and e-commerce with the expertise of the HR specialists at Elements to offer a global solution for companies that want to have their own recruitement website. What we've noticed is that, even though each company is unique, there are a few common elements that are relevant for a high-performing career site. Here are some tips and tricks!
A good career site has to offer the following basic elements:
However, to make sure potential candidates do actually apply and turn into leads, you need to take it one step further by removing all hurdles. Here are a few examples of how to do that:
Go for personalization! By personalizing your content, you can make sure that a jobseeker quickly finds the right vacancies, sees content that speaks to him/her and leads to an actual application. Here are a few examples:
For many companies, it is important to couple their career site with an ATS or Application Tracking System. Examples are SAP SuccessFactors and Bullhorn. Such a system supports companies throughout all steps in the recruitement process and serves as the source for vacancies to be published on the jobsite.
Considering to build your own career site? Looking for more insights? Don't hesitate to contact us, we are happy to help.